by Elias Monteiro.
•Design, Brand System, Art Direction
[PORTFOLIO.
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 Desenvolvimento criativo da identidade visual, arquitetura da informação e desenho de interface responsiva para o site. |  |  |  Criação de KV com style guide das franquias Itaú Agências, Uniclass e Personnalité, para divulgação da parceria com o Instituto Ayrton Senna. |  Design de interface e prototipagem da sessão sobre a parceria do banco com o Instituto Ayrton Senna, dentro do site Itaú Agências. |
|---|---|---|---|---|
 |  Email Marketing Comunicação Dirigida, Itaú Personnalité. |  E-mail Marketing para régua de comunicação do lançamento do aplicativo íon Itaú. |  E-mail Marketing para régua de comunicação do lançamento do aplicativo íon Itaú. |  Design de interface e prototipagem da sessão sobre Especialistas íon Itaú, dentro do site Personnalité. |
 |  |  |  |  |
 |  Landing page da campanha de incentivo para funcionários da VIVO. |  Landing page da campanha de incentivo para funcionários da VIVO. |  Banners da campanha de incentivo para funcionários da VIVO. |  |
 |  Pesquisa para criação de naming, persona, manifesto de marca, criação de marca, manual de identidade e brand system. |  |  |  |
 |  |  |  |  |
 |  |  |  Criação de marca, manual de identidade visual e materiais promocionais para o escritório de advocacia Apoio Paulista. |  Criação de anúncio para promoção de patrocínio de projetos culturais. |
 Criação e arte final de caderno institucional para ação de endomarketing. |  Criação de selo comemorativo para o Banco Votorantim. |  Criação de identidade e diagramação de lâminas de fundos de investimentos. |  Criação de linha gráfica para eventos e ações de endomarketing com executivos. |  Identidade visual e diagramação de relatório anual digital animado. |
 Design e diagramação de guia institucional de orientações técnicas para Votorantim Asset. |  Criação de logo, e identidade visual e materiais de divulgação do programa de Coaching do Banco Votorantim. |  Design e arte da capa da versão em inglês do livro comemorativo da congregação Legionários de Cristo. |  Criação de identidade e diagramação folders institucionais para promoção dos cursos da Universidade Romana. |  Criação de folder promocional do Irish Institute de Roma. |
 Criação de folder promocional do Irish Institute de Roma. |  Criação de folder promocional do Irish Institute de Roma. |  Criação de embalagem, diagramação, naming e 3D para apresentação |  Aplicação de branding, desenvolvimento de protótipo e acompanhamento de produção, |  Seleção de casting e produção fotográfica, naming de produto, criação e diagramação de embalagem. |
 Criação de anúncio e fotografia de produtos para revistas do segmento infantil. |  Aplicação de branding, desenvolvimento de embalagens e acompanhamento de produção. |  Desenvolvimento de produto e embalagem. |  Aplicação de branding, aprovação junto a Mattel e desenvolvimento de protótipo. |
[ABOUT ME.
I started my career in the creative area, working in Marketing and Communication departments in private companies from different segments, consolidating experience in advertising and design both in online solutions and in print media.
I have experience with brand design, brand system, interface design using Figma and Adobe XD, UX techniques such as design sprint and design research, product and packaging development with licensed brands, brand-books, visual identity manuals, promotional materials, key visual of events and campaigns for various products and segments such as: toys, credit card, luxury tourism, jewelry and accessories, publishing and financial market.
Experience in coordinating creative and content teams, training and developing people, leading highly complex projects from beginning to end, also taking care of the flow and schedule of work, customer service, management of suppliers and partners.
Consolidated 360º view of both the function and the development of actions to strengthen brands and promote sales.
• Superior in Design by Belas Artes
• Post in Marketing by ESPM
• Specialization in Digital by IED in Barcelona
•Adobe Creative Certification by ENG
[ TECHNICAL EXPERTISE]
SOFTWARES, TECHNIQUES AND TOOLS KNOWLEDGE
BRAND SYSTEM
UX
UI/PROTOTYPING
MIRO
ADOBE XD
FIGMA
PHOTOSHOP
ILLUSTRATOR
INDESIGN
ACROBAT PRO
OFFICE PACK
[ RESUME ]
Safra Bank
since 02/2022
Lead Designer
Responsible for the creative line of Performance pieces, for the sale of Safra Financeira financial products on digital channels. Main activities:
Mapping and development of journeys focused on user experience;
Persona development;
Creative development of the look and feel, establishing a consistent brand system for digital actions, mobile first;
Creation of KV for Performance campaigns to support Safra Financeira's Growth strategies;
Mapping of points for improvement in existing journeys for constant updating of the user experience in the process of contracting online services.
Oliver Agency Latam
10/2020 to 01/2022
Senior Art Director- Ihouse Itaú
Acting at Ihouse Itaú, within the Investment squad for the Personnalité, Uniclass and Itaú Agencies franchises
Responsible for studies to define personas and their application in the creation of KVs for product and financial services campaigns, directed communication pieces, organic and driven social media, KV for events and Lives. Direct interaction with clients for meetings and briefings and project planning.
Technical development for constant improvements of Ihouse.
STUDIO SOLEIL
2017/2020
Art Director and Freelance Designer
Consulting in Branding, Design and Communication Projects for companies and institutions such as: UNHCR / ONU, HOSPITAL PEQUENO PRÍNCIPE, AMNESTY INTERNACIONAL, CASA DA DONA ANNA EVENTOS, TEGON PEOPLE CONSULTING, RAFINATTO ACESSÓRIOS, DIOGO RIBEIRO TATTOO, ESPAÇO BARANSÚ, OXFAM DO BRASIL, ACIUM JEWELS.
Main projects developed: direct marketing material for Fundraising, Branding Projects: naming, persona definition, vocal tone, visual identity, Brand book. Presentations for commercial prospecting, Visual Identity Manuals, Online campaigns on social media, landing pages, materials for events.
2016/2017
CLICK SA
Communication and Marketing Coordinator
Responsible for creating and planning digital marketing campaigns to attract, generate leads and increase the conversion of payroll loans for customers, internal incentive campaigns for the sales team, internal communication, management of institutional and supplier communication channels .
2014 / 2016
VERT / TRAVELAND
Institutional Marketing Coordinator
Responsible for brand exposure in the mix of institutional channels, creation of on and off pieces, internal marketing actions, pieces and actions for relationship with customers and prospects, external and internal events, incentive campaigns, management and development of the creative team.
2008 / 2014
BANCO VOTORANTIM
Institutional Design and Marketing Coordinator
Coordinator of the Institutional Marketing creative team composed of designers, editor and producer. Responsible for managing the Bank's visual identity and creating materials such as folders, gifts, presentations, stationery, registration forms, manuals, newspapers, advertisements, POS, banners, reports, email marketing, intranet, KVs for corporate events and fairs , blades.
Planning, creative development of different solutions for internal marketing actions, organizational development and internal communication.
CETELEM / BNP PARIBAS
2006 / 2008
Senior Creative Analyst
Finance of the French bank BNP PARIBAS.
Responsible for receiving and analyzing briefings, requests from the business areas to create direct mail, lay out of credit cards, point-of-sale materials such as displays, totems, banners and folders, institutional material for customer prospecting, animated screens for bank terminals.
EDITION ART
2003 / 2005
Senior Designer
International experience in Italy as responsible for the creation and graphic production of promotional pieces for universities, international congresses, institutional material and point of sale materials for books and magazines at fairs and events.
2005 / 2006
GEMINI TOYS
Licensed product designer
Responsible for the cell of licensed products for the Disney, WarnerBross and Cartoon brands. Responsible for the creation and validation process and production of toys, packaging, accessories and children's clothing with the use of characters. Development of materials for showrooms, fairs and events.
[ CONTACT ]
Send a message and let's bring liveliness to your brand together
